Corporate Culture
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Corporate Vision
To be a global leader in new energy connectivity.
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Corporate Mission
Empowering business success, fostering employee happiness, and contributing to society.
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Core Values
Diligence, Pragmatism & Efficiency, Win-Win Cooperation.
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Business Philosophy
Customer Centricity, Superior Quality, Competitive Pricing, and Exceptional Service.
Enterprise Spirit
• People-Oriented & Customer-Centric
• Unity, Mutual Assistance & Continuous Innovation
• Diligence, Thrift & The Pursuit of Excellence
• Integrity, Transparency & Gratitude
• Honesty, Trustworthiness & Shared Destiny
Development History
2016
WOER was officially established. In the same year, the company launched its first core product, the GB/T DC charging connector, marks its official entry into the EV sector.
2017
Technology Pioneer: WOER took the lead in launching liquid-cooled high-power charging connectors in China.
Global Expansion: In June, the newly developed EV charging connectors tailored for Western standards obtained CE and TÜV certifications, marking the company's official entry into European and American markets.
Standard Setting: In July, the company joined the preliminary research working group for electric vehicle high-power charging technology and standards.
Financial Milestone: Driven by rapid growth, WOER’s annual sales exceeded 100 million RMB for the first time.
2017-2018
WOER actively participated in drafting key national standards for EV charging connectors, cables, and components, including:
GB/T 33594-2017 (Cables for electric vehicle charging)
GB/T 37133-2018 (Technical requirements for high-voltage and high-current wiring harnesses and connectors for electric vehicles)
GB/T 20234.4-20XX (Connecting devices for conductive charging of electric vehicles)
2018-2019
WOER entered a phase of deep strategic restructuring and capacity upgrading, laying a solid foundation for sustainable and high-quality international growth.
2019
Through optimized operations and market expansion, WOER achieved profitability for the first time.
2021
WOER secured its first nomination from a leading automotive OEM as the designated supplier for full-vehicle high-voltage wiring harness projects, entering the mainstream tier-1 supply chain.
2022
Product Line Expansion: At the end of 2022, the automotive cable business unit, focusing on EV cable R&D and manufacturing, officially integrated into WOER, significantly broadening the company's new energy product portfolio.
National Recognition: In December, WOER was honored with the title of "National High-Tech Enterprise."
2023
WOER was officially certified as a municipal-level "Specialized, Finessed, Unique, and Innovative" (SRDI) enterprise, recognizing its robust R&D capabilities and market specialization.
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